11.) Admit your mistakes -- be humble.
10.) Be flexible -- keep an open mind.
9.) Be rational -- look at all the options.
8.) Have fun -- don't take things too seriously.
7.) Never get smug -- don't think that your "____" don't stink!
6.) Don't undersprice yourself or your medium -- don't attack the industry, build it up.
5.) Believe in yourself -- if you think you can make it happen, you will.
4.) Never jeopardize your integrity -- we'll win the right way or we won't win at all.
3.) Be good to your people -- get them into the game and give them a piece of the pie.
2.) Be passionate about what you do and compassionate about how you do it.
1.) TAKE CARE OF YOUR TEAM AND YOUR CLIENT -- THINK OF THEM ALWAYS AND YOU'LL WIN!
Jeff Smulyan
CEO & President
Emmis Communications
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